Annual Pledge Supports Red Cross Response to Nearly Twice as Many Large Disasters as a Decade Ago

The American Red Cross recognizes ALDI, headquartered in Batavia, IL, for its pledge of $500,000 to the Annual Disaster Giving Program (ADGP). By making a donation to Red Cross Disaster Relief, ALDI helps ensure the organization can quickly respond to disasters big and small across the U.S. and help people in need at a moment’s notice.

ADGP members, along with their employees and customers, pledge financial and in-kind donations in advance of disasters to power the Red Cross with the infrastructure, volunteers, technology and resources to provide relief in times of crisis. These donations enable the Red Cross to respond to disasters quickly— offering a safe place to sleep, a nutritious meal, emotional support and supplies to aid in recovery — while also helping prepare people and communities for future disasters.

“At ALDI, our commitment extends beyond the grocery aisle to make a meaningful impact in the communities that we serve,” said Emily Wiora, director of sustainability at ALDI. “Our customers and employees are our top priority. Through this donation to the American Red Cross, we aim to support families across the country during challenging times, helping them rebuild after a disaster.”

The Red Cross responds to more than 65,000 disasters across the country every year, providing comfort and hope in times of crisis. As rapidly intensifying storms, extreme heat, record floods and widespread wildfires continue to devastate communities across the country, donations from ADGP members are more important than ever to power Red Cross relief efforts for those who need it most.

“We are so very grateful to ALDI for their generous commitment to our lifesaving mission in advance of disasters both big and small,” said Anne McKeough, chief development officer at the American Red Cross. “As families and communities struggle to cope with more frequent and intense weather events, forward-thinking ADGP members like ALDI enable us to prepare for disasters and offer vital assistance, making a profound impact on those facing adversity.” 

Donations from ADGP members also support basic needs for families affected by home fires — which comprise the bulk of Red Cross response efforts — and help ensure the Red Cross can continue offering disaster preparedness education nationwide.

Individuals can help people affected by disasters big and small by making a gift to American Red Cross Disaster Relief. Donations to Disaster Relief enable the Red Cross to prepare for, respond to and help people recover from disasters big and small. Visit redcross.org, call 1-800-RED CROSS or text the word REDCROSS to 90999 to make a $10 donation.

About ALDI

ALDI is one of America’s fastest-growing retailers, serving millions of customers across the country each month. Our disciplined approach to operating with simplicity and efficiency gives our customers great products at the lowest possible prices. For seven years running, ALDI has been recognized by the dunnhumby Retailer Preference Index as #1 in Everyday Low Prices.* ALDI strives to have a positive impact on its customers, employees and communities by being socially and environmentally responsible, earning ALDI recognition as a leading grocer in sustainability**. In addition to helping protect the planet, ALDI helps customers save time and money through convenient shopping options via in-store, curbside pickup or delivery at shop.aldi.us. For more information about ALDI, visit aldi.us.

*According to the dunnhumby® ©2024 Retailer Preference Index.

**According to Progressive Grocer’s 2023 Top 10 Most Sustainable Grocers list.

About the American Red Cross:

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.