Mike joined the American Red Cross of Central Florida & U.S. Virgin Islands as CEO in September 2023 after 19 years with the organization in a variety of capacities. Most recently, he served as Executive Director of the South Alabama Chapter of the Alabama-Mississippi Region. Prior to that, he led the corporate fundraising team for the Metro Atlanta Chapter in the Georgia Region, and served as a disaster fundraising officer for National Headquarters. Mike and his family look forward to living in Tampa.
LaTonya Daniel started her career with the Red Cross in 2020 as a Community Volunteer Leader with Greater Orlando Chapter, where she also worked on the Diversity, Equity & Inclusion committee, the Philanthropy committee and the Sound the Alarm home fire safety initiative. LaTonya was named Executive Director, Space Coast Chapter in April 2022. She is relocating to Daytona Beach with her husband Patrick and they have a blended family of four daughters, one son (deceased) and four grandchildren. In addition to her work with the Red Cross, she volunteers time with other human and social services nonprofits.
Thomas started his career with Red Cross in 2022 as the Disaster Program Manager for the Southwest Florida Chapter after serving as a volunteer. Most recently, he served as Disaster Risk Reduction Coordinator for the Red Cross Community Adaptation Program in Sarasota County, prior to accepting the role of Executive Director, Southwest Florida Chapter in May 2024. Prior to Red Cross, he worked in a variety of roles with Sysco Foodservice for 15 years. He lives in Bradenton with his wife Teri, and has two sons, Andrew and Jackson, in college in Wisconsin.
Marilyn joined the American Red Cross in 2018 as a Volunteer Specialist before transitioning into the role of Senior Volunteer Recruitment Specialist. In 2021, she was promoted to her current role where she leads a team of six. Before joining the Red Cross, Marilyn worked for 20+ years in the medical field, then branched into leadership roles in the education sector for 10 years. Marilyn is originally from Ohio but has been in Florida for 30 years. She lives in Davenport and has 2 adult children and 1 grandchild, whom she adores.
José Latalladi joined the American Red Cross of Central Florida and the U.S. Virgin Islands in August 2021, continuing his career with the organization that started in 2009 in New York. Through his time with the Red Cross, José has held various Disaster Cycle Services positions, worked with the Business Operations team and served as an Interim Executive Director. In his current role, José leads a team that works to prepare the community for all types of disasters, ensures the Red Cross is present offering assistance during disasters, and helps people and communities recover from disasters. José lives in Tampa with his wife, Rhiannon, their two children, Elio and Eresse, their two cats, and one dog.
Janice Moran started her career with the Red Cross as a public affairs volunteer in 2005 in Texas, where she served for about 2 years. After relocating to Florida, she rejoined as a volunteer in 2017 in Florida’s Space Coast Chapter, located in Daytona Beach, where she supported the disaster action team, community preparedness and public affairs. Later that year, Janice was selected as the Regional Communications Manager for Central Florida, and in 2019 she was named Executive Director of the Greater Orlando Chapter.
Rachel Nelson brings more than 20 years experience in communications to the Red Cross, including a decade in the nonprofit arena. Most recently, she served as a member of the management team at Tampa’s Lowry Park Zoo, the top-attended zoo in the Southeast, leading award-winning public relations efforts for 11 years. Prior to that, she held professional roles with several public and private entities in Florida and Missouri. She is a graduate of the University of Missouri School of Journalism and a proud Florida transplant. She lives in Tampa with her husband, two sons, bonus stepson and feisty little dog.
Shayra joined the Red Cross in 2019 as Executive Assistant to the Regional CEO where she functioned as a Chief of Staff and served as a member of the Regional Leadership Team. In 2022 she was selected as a member of the Leadership Cohort for the Red Cross Southeast Caribbean and Carolinas Division. Prior to working at the Red Cross, Shayra spent eight years with the Florida Legislature as a District Aide for two State Representatives in the Tampa Bay area where she worked with elected officials and their staffs at all levels of government.
Greg recently retired from the U.S. Army after 30 years, serving as a Soldier, Commander, Chief of Staff, Executive Officer and Operations Officer. His last assignment was with U.S. Army Garrison Bavaria in Grafenwöhr, Germany. His Army awards include three Bronze Stars, Meritorious Service Medals, the NATO Medal and other commendations. He holds a Masters Degree in Administration from Central Michigan University and a Bachelor’s from the University of West Georgia. He is married and lives in St. Petersburg with his wife and three dogs.
Tina Sweeten joined the American Red Cross of Central Florida as Executive Director of the Mid-Florida Chapter in October of 2019. She began her work with the Red Cross as a youth volunteer in Washington and continued her service over the next 20 years while living in several states. In 2017, she became an employee, serving as Regional Volunteer Services Officer for the Red Cross of Mississippi. Tina is a graduate of Western Washington University (BA) and Hamline University (MA) and holds a professional designation in Volunteer Administration (CVA). She is married with a daughter and three dogs.