DETROIT (July 10, 2023) – The American Red Cross continues to see a concerning trend – blood donations are being sent to hospitals faster than they are coming in. The Red Cross has collected about 50,000 fewer blood donations than needed over the last two months. Donors are asked to make an appointment to give blood now to avoid a looming blood shortage.
In thanks for helping, the Red Cross is offering several incentives to donors who come out to give blood or platelets in the coming weeks.
Now – July 16: Those who give by Thursday, July 16 will receive a limited-time bonus $15 gift card by email to a merchant of their choice.
July 12 – Aug. 12: Those who come to give will be automatically entered for a chance to win a three-night New York getaway for two with a private shark dive adventure at Long Island Aquarium. Details are available at RedCrossBlood.org/Shark.
July 17 – July 31: Presenting donors will receive an officially licensed Shark Week T-shirt, while supplies last. The Red Cross is teaming up with Warner Bros. Discovery for the 35th anniversary of Shark Week and the theatrical release of Meg 2: The Trench. Donors will also be automatically entered for a chance to win a three-night New York getaway for two with a private shark dive adventure at Long Island Aquarium. Details are available at RedCrossBlood.org/Shark.
By scheduling and keeping appointments in July, donors can help provide for those in immediate need of lifesaving care. To schedule an appointment to donate, download the Red Cross Blood Donor App, visit RedCrossBlood.org or call 1-800-RED CROSS (1-800-733-2767).
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MEDIA CONTACT: Alicia Dorr / alicia.dorr@redcross.org / 616-306-8040
About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or visit us on Twitter at @RedCross.