Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
OGDEN, Utah (Aug. 17, 2023) — The American Red Cross of Utah today announced Ogden-headquartered Minky Couture has set up a donation site for people across the country to contribute toward ongoing disaster relief efforts for victims of the devastating wildfire on Maui. In addition, Minky Couture has committed to matching $50,000 in donations. To donate visit MinkyCouture.com.
“These donations will help provide shelter, food and health services to the many Maui residents affected by the wildfires,” said Michael Smauldon, Executive Director of the American Red Cross, Northern Utah & Southwest Wyoming Chapter. “The journey to recovery will be long and depends on this type of support and generosity.”
The wildfires, which began last week, have devastated thousands of homes and businesses, claiming at least 100 lives, making it one of the deadliest fires in U.S. history. Fueled by an exceptionally dry summer and intensified by winds from a distant hurricane, the fire has ravaged the island, including the historic town of Lahaina, leaving thousands of residents and tourists in need of immediate assistance. Nearly 300 trained Red Cross disaster relief volunteers from Utah and across the country are on the ground providing the thousands of displayed residents with a place to stay, food and other needed assistance.
In response to this urgent situation, Minky Couture as extended substantial support to the American Red Cross in their efforts to provide aid and relief to those affected by the disaster. “We want the people of Maui to know they are not alone in this time of need,” said Sandi Hendry, company founder and owner. “Giving back is part of the fabric of our company and we are honored to support the Red Cross’ efforts to provide relief and support.”
Minky Couture has a long-standing commitment to giving back to communities both within Utah and across the country. The company's donation will directly contribute to providing shelter, food, relief supplies, emotional support, and other essential services to those affected by the wildfires. "As we witness the devastating impacts of disasters each year, we are immensely grateful for Minky Couture's generosity and partnership as we strive to expand our capacity and services to aid people during times of great need," added Smauldon.
Established in 2009, Minky Couture specializes in luxury designer blankets of all sizes. The company donates thousands of blankets to charities, hospitals, and fundraisers. Notably, the Heart of Minky Couture is their NICU support program, where for every purchase made, the company donates mini-sized blankets to NICUs across the nation. Annually, Minky Couture contributes over 30,000 mini-sized blankets to NICUs.
Help people affected by disasters
Donations to American Red Cross Disaster Relief make a difference, no matter the amount. Your gift enables the Red Cross to prepare for, respond to, and help people recover from disasters big and small. To donate, visit redcross.org/donate, call 1-800-RED CROSS, or text the word REDCROSS to 90999 to make a $10 donation.
About the American Red Cross
The American Red Cross shelters, feeds, and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or visit us on Twitter at @RedCross.