Cause Marketing

Engage Your Business or Organization to Support the Red Cross

Thank you for thinking of the American Red Cross.

An average of 90 cents of every dollar the American Red Cross spends is invested in delivering care and comfort to those in need. Everything we do depends on the needs of the people that we serve.

Your support will help us continue to serve those in need.

Current Promotions

We are grateful to The Wawa Foundation for once again putting the American Red Cross mission in the spotlight by collecting customer coin and encouraging round-up at all of its Wawa locations from February 24 to April 6, 2025.

Thank you, Mastercard, for helping make a difference in 2025 and beyond with Mastercard Give Hope eGift Cards. Now through October 31, 2027, $2 from each card purchased will support disaster relief. Learn more here.

Round Up & Donate with Lyft! It’s easy to support American Red Cross when you ride with Lyft! Riders can opt-in to round up each fare to the nearest dollar and donate the difference to a worthy cause.

Here’s how to support American Red Cross with every ride:

Visit the 'Menu' section of the Lyft app by clicking the top left icon
Tap 'Donate' to select a cause
Select 'American Red Cross'
Tap 'Start Donating'

BMW/Mini

For every first aid kit sold, BMW/MINI will donate $5 to the American Red Cross with a $150,000 annual minimum commitment.

Porte Debit Card Now Supports the Red Cross

Porte debit card users are now able to select Red Cross as their charity of choice and Porte will donate .05 of every transaction they make with the card to support the Red Cross mission through December 31, 2024. Using the Porte app, customers can make the choice automatically, and learn about how the donation will aid our lines of service at https://www.joinporte.com/features/door-to-change/.

Round up at Walmart to support Red Cross!

Shoppers on Walmart.com and the Walmart app can round up their purchases to support their local Red Cross. Visit www.walmart.com/sparkgood to search for and select the Red Cross within your zip code. Your account will automatically default to the selection. Then, when reviewing your order, make sure to check the box to round up.

We're grateful to all of the companies that create opportunities for the public to donate, purchase products and/or support programs that benefit Red Cross disaster relief and other important services, across the country and around the world.

Here are some of the innovative programs happening today.

In-store and Online Promotions

Reward and Loyalty Points Programs

Cause Marketing Partners

Click on each donor to learn more about their support.

$500,000 - $1M

$250,000 - $499,000

$100,000 - $249,000

Big 5 Sporting Goods

United Airlines

BMW/MINI

Casey’s

Vericast

Hy-Vee

Walgreens

Realize the Power of the Red Cross Brand

Companies know they can do well by doing good. A public partnership with the Red Cross can deliver brandlift and stakeholder loyalty. See how other companies are supporting Red Cross through their business.

How You Can Partner with the American Red Cross

Ready to get started? Learn more about partnership opportunities with the Red Cross and apply online!

Sponsor a Program or Create a Marketing Campaign

Collect Donations from Your Customers

Raise Funds for the Red Cross Through Product Sales

Create a Local Community Fundraiser

Create an Online Fundraiser

Partnership Requirements

The Red Cross is proud to meet all 20 standards of BBB Wise Giving Alliance Standards for Charity Accountability. We require that our partnerships adhere to these standards.
Fundraising activities that support the Red Cross mission and strategic initiatives will be considered. Please understand that the Red Cross cannot approve requests that promote the sale of alcohol, tobacco, cannabis, gambling, firearms, adult or pornographic materials, or any items that could be considered, by the ordinary person, to be inconsistent with our humanitarian mission or the fundamental principles of the Red Cross.
The American Red Cross name and/or logo can be used only with express permission.
To partner with the American Red Cross you must agree to the terms and conditions.